Freebruary is a platform to bring a huge variety of Canadian brands in one place where they can promote their new products and share deals, giveaways, samples and much more. The idea for this campaign is brands helping brands to get awareness and trial for their products, with a focus on Canadian product companies across many different categories.
The team is made of Andrew Kinnear, founder, as well as several volunteer supporters sharing and posting on various platforms from Andrew's network in Toronto and across Canada.
"With everyone contributing some impressions through an email or a website link or a social post, more customers see the offers, deals and draws, and small brands get to 'punch above their weight' from a marketing point of view with the help of national players like Reebee, Field Agent, Caddle and groups like Ontario Made, RCC, CHFA, CFIB and others," explains Kinnear.
The way Freebruary is recruiting brands is almost entirely through word of mouth. Some partner organizations like CFIB, CIGBA, Ontario Made and others who have email lists of businesses share that the campaign is happening throughout December and January, so that brands can register and everything is in place for Feb. 1.
All the offers and profiles of all the brands go live, as well as three draws a week for the four weeks of February. Each draw has tons of great stuff to win, and that keeps consumers coming back to check out what's happening. Over 100 brands participate with offers that range from discounts to freebies, based on what their small business can afford.
Every eligible company starts with a posting on the main page. This posting showcases their Freebruary Offer as well as information about their company, a product image, links to their social media and anything else they want to include. This is a chance for new businesses or small businesses in Canada to get awareness with the thousands of visitors browsing the site each day.
Beginning today, you can support Canadian business and participate in giveaways, samples and deals through the Freebruary website.
