I would be willing to bet that Sauble Beach is on the verge of a significant transformation in the coming years. A small tourist-driven community perched on Lake Huron's shores and part of the South Bruce Peninsula -- this beach town boasts the second longest freshwater beach in the world (following its busier counterpart Wasaga Beach).
Sauble Beach is a bustling hive in the summer, brimming with tourists, locals and cottagers alike (even amidst a pandemic). With surf shops, beachside hot dog shacks and sunbathers monopolizing the entire 11 kilometre stretch of white sand, the notion that I am just a few hours north of Toronto seems outrageous. Can people surf in Lake Huron, I think, as I see eager folks lugging 6-foot boards out into the white cap waves.
After six months of dealing with a chronic case of cabin fever due to the fact that I live in a 600 square foot apartment, I thank god for the Ontario staycation I so desperately have been craving.
Yes, look beneath the surface and Sauble may seem a little tired. Spotting the Bruce Peninsula's surreal landscape, the presence of dilapidated water parks, run-down motels and one too many tourist shops doesn't go unnoticed. Yet, the birth of a new generation for Sauble is apparent. Especially when one sees the boutique clothing shops, wellness cafes, trendy taco spots and most of all, the opening of The June Motel -- the Mecca for urbanites on the hunt for an envy-worthy staycation.
Where to Stay:
The June Motel
Opened at the tail end of the summer, due to delays from COVID-19 shutdowns, The June Motel is destined to be the driving force that elevates Sauble Beach as a must-visit location in Ontario.
Helmed by self-proclaimed "Moteliers," best friends and business partners April Brown and Sarah Sklash -- the two have set out to revamp and redefine what a motel entails. Believe me when I say, this is unlike any motel I have ever seen.
Owners of The June Motel Sarah Sklash and April Brown.
The duo made the leap into the hospitality industry back in 2016. After bidding farewell to their day jobs, the friends opened the original location of The June Motel in Prince Edward County. With a keen eye for betting on communities bound to become favourite local escapes, the women know how to inject their flair of personality into these destination spots while simultaneously representing what the town is all about.
Following the PEC location's successful opening, the pair were exploring Sauble when they stumbled upon a retro motor-lodge, guaranteed to transport anyone back to the 70s. The space's potential was evident, and the entrepreneurs set out to renovate the lodge while maintaining the integrity of the property, such as keeping the original wood panelling. The partners quip that the property is an ode to the 70s with a touch of 21st century modernity or, in simpler terms, a "millennial hotspot."
The property is set back behind the A-frame lobby and the mansard-roofed restaurant -- emblematic of the decorative obscurities so often found in the 70s. The pool and patio are at the heart of the property, with everything from the guest rooms to the curated gift shop revolving around the tranquil patio. Upon arrival, it is apparent just how aesthetically pleasing the decor is. From the pastel pinks and yellows to the lobby adorned with mid-century modern touches and the abundance of succulents -- the motel is designed to attract the decor-junkie or snap-happy influencer.
The rooms are comfortable and come suited with either a king or two queen beds. All rooms have their own patio, fitted with a macrame hammock that overlooks the property -- ideal for sipping on a cold glass of rosé (the omnipresent theme of The June).
From the local live music to the poolside spiked slushies, The June Motel is an all encompassing oasis that keeps you wishing you had one more night to spend relaxing in your private hammock.
Where to Eat:
Heydays Restaurant
Heydays Restaurant is The June Motel's seafood-centric spot doling out frosé, oysters by the dozen, smash burgers and Old Bay fried chicken.
The Wellness Refinery
A short walk from The June Motel, The Wellness Refinery is a hub for all things health. A cafe, smoothie bar and lifestyle boutique -- The Wellness Refinery is a breath of fresh air for the community.
Casero Taco Bus
Located in a retrofitted double-decker bus, this Mexican spot is doling out tacos and margaritas every weekend.
What to Do:
Hike to Lion's Head Lookout
Visit The Grotto in Bruce Peninsula National Park
Walk Along Sauble Beach
Day Trip to Flowerpot Island
